Weetabix Caramelised Biscuit
The Project
For this ambitious campaign, we built a full-scale chroma green half-pipe and kitchen set in-studio, filming an Olympic skateboarder with a camera robot to create a high-impact 3D cereal world.
Role: Producer
Platforms: VOD, YouTube and Social.
Production: Studio Stroud
Agency: Frank PR
Client: Weetabix
The Results (Awaiting final campaign data)
📢 Rolled out across VOD, YouTube, and social, delivering a cinematic final advert.
Pre-Production & Logistics
Project Management
Creative Development
Shoot Producer / Assistant Director
Post-Production Producer
Client Management
a bit more…
This was one of my most ambitious projects to date. We initially explored an ‘in-camera’ build, using a full skate bowl designed to look like a giant cereal bowl. Visually exciting, but ultimately unworkable due to studio size limits and the physics needed for real tricks. So, we pivoted to a full 3D approach.
That meant finding a half-pipe builder willing to come to Manchester and paint the ramp chroma green over two days. Luckily, I found Roll-In Co, who not only delivered but helped nail the perfect dimensions for the trick we had in mind. Alongside the ramp, we built a custom kitchen set to capture the “perfect breakfast moment”, complete with warm, morning light and a rustic, lived-in feel.
We were limited to one shoot day with shorter hours due to working with a young contributor. To pull it off, we had a large crew and many moving parts that made it a logistical challenge. It was also my first time working with this much 3D, and a serious learning curve, but a rewarding one.
Director: Jon Stroud
Director of Photography: George Haydock
VFX Supervisor: Patrick Gibson
Art Director: Andrea Thornton
HMU: Isabella Senior
Studio & Camera Robot Operation: G6 Moco
Set Builder: Jack Whiting
Skate Ramp Builder: David Rollins
