Simply Business: Empowering Women in Business

the project

Simply Business discovered that only 30% of the businesses they insure are women-owned. To explore the barriers women face in starting and growing their ventures, they commissioned a film unpacking the challenges and systemic issues at play.

To create an honest and open atmosphere, I designed the shoot as a relaxed roundtable conversation, complete with coffee, biscuits and a comfortable setup. Ahead of filming, I spoke with each contributor to understand their experiences and ensure they felt comfortable discussing sensitive topics. This helped strike the right balance between genuine, candid conversation and meeting the client’s key messaging goals.

Role: Shooting Producer

Platforms: YouTube & Social

Production: Jist Studios

Client: Simply Business

the results

Around 267k views across social and sparking comments from interested viewers engaging in the conversation. Over 1,000 of the full video on YouTube.

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Pre-Production & Script

Creative Development

Shooting Producer

Post-Production Producer

Client Management