First Bus x George The Poet

the project

A music video-style film of George performing his ‘Ode to the Bus’, featuring real-life case studies of First Bus staff and commuters, which was then supported with paid boosting across social.

Role: Producer

Platforms: PR, YouTube and Social

Production: Studio Stroud

Agency: Stir PR
Client: First Bus

the results

🚌 51 media placements, 815M+ reach, with 82% of coverage featuring brand assets.

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Pre-Production & Logistics

Project Management

Creative Development

Shoot Producer / Assistant Director

Client Management