Costa Coffee: Project Cupid

the project

As part of a major marketing and PR push, Ronan Keating took on the role of Costa’s 'Director of Love'. I produced a series of social-first assets that added humour and personality to the campaign, designed to amplify its reach across Costa’s digital channels and encourage viewers to download the Costa app.

Role: Producer

Platforms: Social

Production: Jist Studios

Agency: W Communications
Client: Costa Coffee

the results

While I don’t have exact viewing figures, the social content formed a key part of a wider campaign that saw the Costa Coffee app hit number one on app store charts. The launch also made waves on Google News, trending across the platform throughout the weekend.

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Pre-Production

Project Management

Shooting Producer

Offline Editor

Post-Production Producer

Client Management